Building brands that resonate, leading cross-functional design teams that deliver
I transform complex brand challenges into cohesive creative strategies across global heritage brands and startup ventures. With 15+ years of experience, I direct design teams while partnering with VPs and senior leaders across departments to drive company-wide vision and business goals.
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Case Studies
Led the complete seasonal creative process for 7+ global brands including Levi's, Calvin Klein, and Tommy Hilfiger-from trend research and concept development through final campaign photography. Directed cross-functional teams ensuring cohesive brand storytelling across all touchpoints.
Directed global seasonal trend strategy across 7+ heritage brands, orchestrating photoshoots, creating trend books, and designing immersive showroom experiences. Led cross-functional teams from concept to client presentation, translating market insights into cohesive seasonal narratives.
Spearheaded RAA's digital transformation by pioneering 3D sampling in accessories and exploring AI integration. Led the company's transition to emerging technologies while establishing frameworks for innovation that balance cutting-edge tools with creative judgment.
Created Damen + Hastings as a vertically integrated brand from the ground up, launching direct-to-consumer before scaling to wholesale partnership with Kohl's. Led complete brand strategy, design development, and omnichannel go-to-market execution.
"The role of the designer is that of a good, thoughtful host anticipating the needs of his guests."
Charles Eames