Trevor Wills

Creative Strategy Director

Building brands that resonate, leading cross-functional design teams that deliver

I transform complex brand challenges into cohesive creative strategies across global heritage brands and startup ventures. With 15+ years of experience, I direct design teams while partnering with VPs and senior leaders across departments to drive company-wide vision and business goals.

15+ Years Experience
7+ Global Brands
10+ Designers Mentored

Trusted By

Global Brands

Case Studies

Creative Leadership in Action

Creative Direction for Global Brands
01

Creative Direction for Global Brands

Led the complete seasonal creative process for 7+ global brands including Levi's, Calvin Klein, and Tommy Hilfiger-from trend research and concept development through final campaign photography. Directed cross-functional teams ensuring cohesive brand storytelling across all touchpoints.

Brand Strategy Creative Direction Team Leadership
Seasonal Trend Development Campaign
02

Seasonal Trend Development

Directed global seasonal trend strategy across 7+ heritage brands, orchestrating photoshoots, creating trend books, and designing immersive showroom experiences. Led cross-functional teams from concept to client presentation, translating market insights into cohesive seasonal narratives.

Trend Forecasting Creative Direction Campaign Production
Digital Product Creation Innovation
03

Pioneering Digital Product Creation

Spearheaded RAA's digital transformation by pioneering 3D sampling in accessories and exploring AI integration. Led the company's transition to emerging technologies while establishing frameworks for innovation that balance cutting-edge tools with creative judgment.

Innovation Leadership Digital Transformation ROI-Driven Strategy
Building a Vertical Brand
04

Building a Vertical Brand: From DTC to National Retail

Created Damen + Hastings as a vertically integrated brand from the ground up, launching direct-to-consumer before scaling to wholesale partnership with Kohl's. Led complete brand strategy, design development, and omnichannel go-to-market execution.

Vertical Brand Strategy DTC + Wholesale Entrepreneurial Leadership

"The role of the designer is that of a good, thoughtful host anticipating the needs of his guests."

Charles Eames