Senior Design Director · Chicago
Sixteen years shaping product and brand creative for Levi's, Calvin Klein, Tommy Hilfiger, Columbia, Cole Haan & a portfolio of global names.
I build the strategy, the system, and the team — so the work ships, the brand stays coherent, and it holds up on the P&L. Plus private-label programs for Target, Walmart, and Costco.
Brands & retail partners I've directed creative for
The short version
Brand, market, team, calendar, and P&L, all in view at once. I partner early with merchandising and product development so creative decisions land as commercial ones — and I leave behind systems that let great work keep happening when I'm not in the room.
Selected work
Four programs at national scale — directing the brands you already know, and the retailers everyone shops.
Levi's · Calvin Klein · Tommy Hilfiger · +4
Led the complete seasonal creative process for 7+ iconic brands — from trend research and concept through final campaign photography — balancing distinct brand identities with one coherent strategy. Drove +14% AUR and a 4-point category shift.
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Walmart · The nation's largest retailer
Connected men's accessories to apparel through data-driven analysis and a "complete the look" creative vision — backed by an original photo shoot. Specific drop-and-add recommendations the buying team could act on.
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In partnership with Target's 3D team
Led enterprise-wide adoption of CLO 3D in accessories — a category where no one had done it — and explored AI integration. Cut physical samples 66% and development time by weeks while raising the bar for responsible design.
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7+ heritage brands · Bi-annual seasons
Owned global seasonal trend strategy end-to-end: market research, comp shopping, trend books, and client-facing showroom presentations — giving teams the clarity and conviction to design with purpose.
View case studyMore work
Creative Director on the RAA team that built Damen + Hastings — pop-up to a national wholesale partnership with Kohl's.
Read the story
Used AI as a creative partner to build an interactive S/S 27 trend forecast — concept to launch in days, not weeks.
See the buildHow I work
A great deck or sample is cheap if the positioning is wrong. I invest in the brief — audience, commercial reality, competitive frame — before a single concept goes up on the wall.
Not an obstacle. The best seasons come from creative and merch sitting in the same room early, trading trade-offs before the calendar forces them.
Protect the designer's judgment. Document the process. The team should be able to win the next season without me in every meeting.
Selective availability · 2026
Creative Director, Group Creative Director, or Brand Director roles where creative has a real seat at the strategy table.