Gift Concepts for Levi’s
A holiday gift program for Levi’s: six small collections named for San Francisco streets, built in cut-edge leather, waxed canvas and bandana prints, with kraft packaging for most pieces.
Earlier workFrom my years as a hands-on designer at Randa, before I moved into leading the team.
At a glance
The idea
Two material families: cut-edge leather with heavy pull-up, and mixed waxed canvas, wool and milled leather.
The collections
6Collections named for San Francisco streets, from wallets and flasks to bags and neckwear.
The packaging
Earthtone kraft, raw craft materials, embossing and foil hits, with the red Batwing on every piece.
Two families, one gift story
The program split into two material families. Sandokan used cut-edge leather with heavy pull-up. Pitstop mixed waxed canvas, wool and heavy milled leather.
Each family broke into small collections named for San Francisco streets, a nod to Levi’s hometown: Lombard and Montgomery for Sandokan, and Haight, Castro, Belden and Battery for Pitstop.
From wallets to weekenders
The range ran from slimfolds, card cases and smartphone pockets to flasks, coaster sets, travel kits, a bike tool roll, bags, ties, bow ties and pocket squares. Use the arrows to page through the book.
1/14Lombard collection: cut-edge veg leather slimfold, trucker wallet with lanyard, smartphone case and card case.
2/14Lombard collection: leather strap with two buckles, and embossed leather coaster sets in box and tin options.
3/14Montgomery collection: cut-edge color leather with chambray lining, from key lanyard to card case.
4/14Haight collection: pop color stitching on slimfold and zip-around wallets.
5/14Castro collection: leather-wrapped flask, tablet sleeve and mixed material travel kits.
6/14Belden collection: bandana prints with cut-edge leather, plus skinny suspenders.
7/14Battery collection: travel kit, bike lock holster and bike tool roll.
8/14Battery collection: trucker wallet with chain, specialty slimfold and tablet sleeve.
9/14Battery collection: messenger bag, duffel and backpack in waxy canvas.
10/14Battery collection: tote and weekender bags.
11/14Belden neckwear: chambray, plaid and print ties.
12/14Belden neckwear: bandana print ties and pocket square set.
13/14Belden neckwear: bow ties with matching pocket square packaging.
14/14Belden neckwear: self-tie bow ties and pocket squares.
Packaging made for gifting
Most pieces came with their own packaging: kraft cards, boxes, wraps and hang tags in earthtone colors with embossing and foil hits, and the red Batwing as the one constant.
More packagingThree more cards from the program
